Cognitive Desktop Printer Solution
Using a Cognitive Blaster Advantage Printer to Print Car Window Stickers
in the Automotive Service Market
Lube Shop
Window Stickers Get the Advantage
Vertical Market
Automotive service
Application
Printing static cling car window labels with
"Next Service Date"
Products
Cognitive Blaster Advantage
Summary
Large lube shop chain prints service reminder window stickers with
Blaster Advantage thermal printers
The Cognitive Solution
You've seen them and you've used them: "Next Service Due" labels
from your local automotive lube shop. Many service stations choose the
Cognitive Blaster Advantage printer to print these labels because of the
decreased cost of thermal printing, small footprint and rugged and
reliable performance of the Blaster Advantage.
One major automotive service
chain upgraded to the Cognitive's Blaster Advantage printers. Formerly,
this chain was using an impact printer that printed on a "combination
form," paper and static window label combined. The cost of the media was
substantial, the print performance was marginal, and the print quality
was poor, not maintaining darkness from the beginning to the end of the
impact printer ribbon.
By upgrading to a Blaster
Advantage, the company was able to continue to use the impact printer
for a service summary and receipt printing application, but supplement
that printer with the small footprint and reliable print performance of
the Blaster Advantage. The advantages were obvious:
- Lower media costs
- Darker, higher quality printing
- Faster printing
- Small printer fits in a crowded work
environment
- Rugged printer, withstands the abuse of an
auto service shop
The lower media costs were substantial
enough that this customer will save more within the first year than the
purchase price of the Blaster Advantage printer. Many combination forms
run upwards of $.25 per page, depending upon quantity of course. Labels,
also dependent upon quantity, may run 1/2 to 1/10 that cost, per label!
Blaster Advantage won out in head-to-head
competition with other thermal printers, primarily due to the print
quality and Cognitive's renowned sales and technical support. These
thermal printers needed to be able to print on a special static window
material which requires very specialized printer settings. Cognitive
worked with the customer and the integrator to make sure the media and
the partners fit the needs exactly, far outperforming the competition in
print quality and ruggedness. The Blaster Advantage is the only printer
in its class with a rugged metal mechanism, so credit some of the
success to this tried-and-true printer design.
From lube shops to shipping to retail
environments, Blaster Advantage thermal printers really keep things
moving!
Call
800-446-1991 or 513-984-2101 for the RACO Discount Price!
Specifications and pricing subject to
change without notice.