COGNITIVE SOLUTIONS, INC.


Cognitive Desktop Printer Solution Using a Cognitive Blaster Advantage Printer to Print Car Window Stickers in the Automotive Service Market

Lube Shop Window Stickers Get the Advantage  

Vertical Market
Automotive service

Application
Printing static cling car window labels with "Next Service Date"

Products
Cognitive Blaster Advantage

Summary
Large lube shop chain prints service reminder window stickers with Blaster Advantage thermal printers

The Cognitive Solution
You've seen them and you've used them: "Next Service Due" labels from your local automotive lube shop. Many service stations choose the Cognitive Blaster Advantage printer to print these labels because of the decreased cost of thermal printing, small footprint and rugged and reliable performance of the Blaster Advantage.

One major automotive service chain upgraded to the Cognitive's Blaster Advantage printers. Formerly, this chain was using an impact printer that printed on a "combination form," paper and static window label combined. The cost of the media was substantial, the print performance was marginal, and the print quality was poor, not maintaining darkness from the beginning to the end of the impact printer ribbon.

By upgrading to a Blaster Advantage, the company was able to continue to use the impact printer for a service summary and receipt printing application, but supplement that printer with the small footprint and reliable print performance of the Blaster Advantage. The advantages were obvious:

  • Lower media costs
  • Darker, higher quality printing
  • Faster printing
  • Small printer fits in a crowded work environment
  • Rugged printer, withstands the abuse of an auto service shop

The lower media costs were substantial enough that this customer will save more within the first year than the purchase price of the Blaster Advantage printer. Many combination forms run upwards of $.25 per page, depending upon quantity of course. Labels, also dependent upon quantity, may run 1/2 to 1/10 that cost, per label!

Blaster Advantage won out in head-to-head competition with other thermal printers, primarily due to the print quality and Cognitive's renowned sales and technical support. These thermal printers needed to be able to print on a special static window material which requires very specialized printer settings. Cognitive worked with the customer and the integrator to make sure the media and the partners fit the needs exactly, far outperforming the competition in print quality and ruggedness. The Blaster Advantage is the only printer in its class with a rugged metal mechanism, so credit some of the success to this tried-and-true printer design.

From lube shops to shipping to retail environments, Blaster Advantage thermal printers really keep things moving!

Call 800-446-1991 or 513-984-2101 for the RACO Discount Price!

Specifications and pricing subject to change without notice.


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