Even More QR Code Options

by Woody Myers 3. August 2011 11:00

A few months ago, we began talking about the potential of QR codes in marketing your business.  Have you started yet?  No?  Well, maybe you just need a few ideas.  Here are some of the things we've noticed lately. 

You don't have to physically be sending the barcode anywhere for it to be scanned across the country. Jimmy Fallon uses the QR code instead of an album cover.

While that may not be as pleasing to the eye as traditional album artwork, it does connect a person to whatever digital content you design.  All the viewer has to do is scan the screen and they're taken to the band's website, tour information, latest music video, or anything else they'd want their fans to experience.  There's lots of clever ways to get your message in front of consumers.  In fact, one company shaved their QR code in to the back of people's heads!

Still not enough?  Here's 5 Ways to Use QR Codes from Buzz small business magazine:

1. Add QR codes to your business cards.
2. Include QR codes in your print advertising.
3. Create a campaign to increase your social following.
4. Add QR codes to your product packaging.
5. Use QR codes for company or customer-facing events.

For good measure, there's many different types of information to embed into a QR code. Here's just a few.

  • Text
  • Website URL
  • SMS Message
  • Email Address
  • Email Message
  • Contact Details (VCARD)
  • Event (VCALENDAR)
  • Google Maps Location
  • WiFi Login (Android Only)
  • Paypal Buy Now Link
  • Social Media
  • iTunes Link
  • YouTube Video

As you can see, the sky is the limit.  And if you're ready to take to your QR code marketing to the next level, here a number of next-level QR code ideas.

You can create a free QR code via our Barcode Generator or, for you developers, try the RACO Barcode API demo today and see what you can do with the power of the QR Code.

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RACO is a value added reseller of barcode scanners, barcode printers, RFID, data collection equipment and wireless technology. www.racoindustries.com

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