QR (Quick Response) codes is the latest technology that allow businesses to inexpensively get a lot of information to consumers. A QR Code is a type of two-dimensional barcode symbology with the primary aim of being a symbol that is easily interpreted by a handheld scanner or a scanning application loaded into your smartphone. QR Code is capable of handling all types of data, such as numbers, alphabetic characters, symbols, binary, and control codes. The most popular use for QR codes is for marketers to take you to a website landing page advertising special promotional content.
You're probably saying: It is an interesting looking box but what can it do for me? Plenty. For example, 3 Super Advantages Of Barcoding And Barcode Scanners include speed & accuracy, ease of implementation, and getting bang for your buck. The inexpensive nature is great for small businesses but Big brands are latching on to QR Codes, too.
Consumers will be linked via the QR Code to information associated with the product, such as manufacturer details, product information, safety instructions or even video on how to use it. Unique codes will also feature on signage, aisle shelving, and even in direct mail.
There are a number of places to put a little black and white square that can allow you to share so much with your consumers. Here's a few examples of 10 Ways You can Use QR Codes Now to improve your business:
Business cards and company literature - QR Codes can reduce the cost of in-store literature by allowing contact details and catalogs to be instantly accessed with a click.
Advertising - wherever a black and white code can be printed, or adhered to, can be turned into advertising space. It could be a temporary tattoo given out at festivals or exhibitions, a t-shirt, print ad, cinema trailer, drinks mat, napkins, till receipt, sports strip, race car, a pet's collar, vehicle livery, or even be built into the very fabric of a building, such as this QR Code hotel.
There are plenty more than just 10 ways to use QR Codes to build your business. You can even put them on bottle caps. Check out this CNN article for more information about using the QR code for marketing purposes. QR codes are catching on with smartphone users so now is a great time to take advantage of this emerging trend.
You can create a free QR code via our Barcode Generator or, for you developers, try the RACO Barcode API demo today and see what you can do with the power of the QR Code.